Think about a good friend you haven't seen in a long time.

What feelings do you have when you think about them?

It's amazing—we might forget the details of what people do and say, but remarkably, how they make us feel can unexpectedly crash into us like a flash flood.

Emotions are powerful and enduring.

As an organization, your brand  is how you make people feel. Branding is the pure raw emotion that represents your company to your customers. It's what sticks when your message has long faded from people's minds.

We're a bit nuts about branding at &yet, which is why it's one of the most important ingredients of the secret sauce we mix into all our work, whether we're talking design, code or communication.

Understanding who you are and where you want to go comes first in branding. How have we created customers passionate enough about our work that we've built our business on word-of-mouth alone? We get them.

We choose to work with people whose dreams we really believe in.

The rest is easy.

What are your dreams?